Digital fundraising for nonprofits

Scaling in fundraising

How nonprofits build sustainable growth

Many organizations are reaching the limits of growth in fundraising and are faced with the challenge that their most loyal donor groups are ageing. They are investing in digitalization and trying to adapt to the changing needs and media usage in society. However, they often fail to achieve their goals and face an uncertain future. This is where our scaling framework comes in: We help our clients to deploy their resources where they have the greatest potential.

Why scaling is crucial in fundraising

Fundraising is under massive pressure: donors expect seamless, digital experiences. Acquisition costs are rising and attention levels are falling. Traditional campaigns are delivering less and less growth. Technologies are developing faster than organizations can adapt them. Many nonprofits are responding with more activity, but scaling means something else: scaling means investing specifically where impact is created - and building systems that enable growth instead of blocking it.

What scaling means in fundraising

Scaling in fundraising is not a single project. It is a strategic approach. Scaling means: testing and systematically evaluating new ways of fundraising. Using failures as learning opportunities. Stopping measures that do not contribute to growth. Investing specifically in tactics, channels and systems that have potential. Thinking of fundraising as an integrated system - not as individual measures. In short: scaling means making fundraising fit for the future.

The getunik scaling framework

We make non-profits fit for the future

Scaling fundraising effectively requires more than just good ideas. It requires a clear framework. Our scaling framework combines three key levels:

Strategy

Together we define your focus, objectives and priorities. We identify the biggest growth levers and develop a clear roadmap for scaling your fundraising.

Tools & Technology

We expand your existing tool setup where it makes sense and integrate new solutions seamlessly into your existing system landscape. Automation, data intelligence and measurable processes are at the heart of this

Expertise & collaboration

We put together a team of specialists that optimally complements your internal capacities. Your organization remains in the lead - we bring structure, know-how and implementation power.

Strategy

Together we define your focus, objectives and priorities. We identify the biggest growth levers and develop a clear roadmap for scaling your fundraising.

Tools & Technology

Expertise & collaboration

We put together a team of specialists that optimally complements your internal capacities. Your organization remains in the lead - we bring structure, know-how and implementation power.

“Getunik's extensive know-how in the field of digital marketing and marketing automation, coupled with a sound understanding of CRM processes, make getunik the ideal partner for us. The customer-oriented and professional cooperation confirms this on a daily basis.”

Simon Rohrer

Swiss Paraplegic Foundation

“The first-time dispatch of the digital donation receipt provided us with very valuable insights to further optimize the process for the coming year and expand the donor experience.”

Christoph Keiser

Co-Head of Fundraising and Marketing, Caritas Switzerland

“Working with getunik has shown us how important it is to have competent support in times of crisis in order to be relevant and findable at the crucial moment.”

Nora Schneider

Dialog marketing at Ärzte der Welt

“A Salvation Army without a Lifecycle Strategy was yesterday. Having this overview of your own donor landscape is the basis of every organizational success and provides more support for our beneficiaries.”

Mischa Rychener

Head of Lifecycle Strategy, Salvation Army Switzerland

“Once again, it has been shown that it pays to have an experienced partner like getunik at your side for such a complex project as the relaunch of the donation portal and the setup of the Salesforce Marketing Cloud. ”

Oliver Reff

Director Fundraising & Growth at Amnesty International Germany

“For me, this campaign is not the end product. Rather, it is the beginning: it is a new path that shows numerous new possibilities for the acquisition of will leads.”

Maria Steinbauer

Head of Fundraising at the Swiss Red Cross, Canton of Zurich

Our three tactics for success

Crisis-proof fundraising

Rapid Response

In the digital space, timeliness counts. If you want to be successful in fundraising, you have to react quickly to events that attract a lot of media attention. Nonprofits that hesitate during natural disasters, political developments or humanitarian crises miss out on valuable donation opportunities. Our rapid response tactics ensure that structures and processes are aligned so that organizations can act flexibly, quickly and effectively in times of crisis. This ensures that messages remain consistent, supporters can be activated - and the organization remains visible.

Long-term donor loyalty

Lifecycle management

The long-term success of nonprofits depends crucially on the loyalty of their supporters. As acquiring new donors becomes increasingly costly, nurturing existing relationships becomes more strategic. Our lifecycle management tactics rely on data-driven strategies, personalized donor journeys and marketing automation that enable targeted communication. In this way, supporters are addressed individually along their entire lifecycle, loyalty and lifetime value are strengthened and the ROI of fundraising activities is sustainably improved.

Holistic communication

Omnichannel Campaigns

In the crowded digital space, visibility quickly becomes a challenge. Our omnichannel campaign tactics ensure that messages are delivered consistently and effectively across all channels - from email and social media to print, ads and websites. Data-based insights control the approach, storytelling creates recognition and personalization strengthens loyalty. This results in campaigns that build reach, increase engagement and measurably support fundraising goals.

What scaling actually does

Our work is aimed at concrete, measurable results. Thanks to our data-based and methodical approach, we have been able to achieve outstanding results with our clients.

Doubling of annual membership transactions via the website

By introducing automated lifecycle management, we were able to double the number of memberships concluded via the website for one customer within three years.

32,000 leads and 2,500 donors in one month

By clearly defining goals, target groups and messaging, we were able to generate 32,000 leads and 2,500 donors for one client in just one month at an excellent cost-per-lead of cents.

+41.8 % conversion rate through targeted UX optimization

The first version of a website is rarely the best. That's why consistent A/B testing is essential. With targeted tests, we were able to increase the conversion rate for one client by 41.8%.

11% upgrade rate and doubling of the premium

In order to secure funding for the sponsorship program, we developed an upgrading program for one organization, which enabled upgrading through seamless technical integration into the CRM, particularly via a one-click process in the email. A total of 11% were convinced to double their sponsorship contribution.

CHF 72,000 donations in one week through rapid response fundraising

By developing a rapid response strategy and providing the technical tools, one organization was able to raise CHF 72,000 within a week with the first campaign and thus refinance the entire investment.

Doubling revenue via the website

Thanks to our strategic consulting, optimizations to the user experience and the migration of donation pages to our Website Builder, an organization was able to increase its revenue from CHF 700,000 to CHF 1,500,000 within a year.